MIXED MEDIA – THE FUTURE OF CONTENT DELIVERY
With the growth in mobile technologies and the increase in volume of devices across the globe, there has been a huge shift from pay TV to streaming video and music. In fact the key driver for revenue for content, video and music is in streaming.
THE CHANGING LANDSCAPE OF MEDIA PLATFORMS
55% of US households subscribe to paid video streaming services. Furthermore, a staggering $2 billion is being spent on subscription video services. This includes all age groups and demographics, which has now changed the way media and content owners and creators reach their audiences.
There are many platforms and players within this landscape, including heavy hitters such as Disney and Amazon. Resulting in a “land grab” to own content and entertainment properties. Media companies are now considered direct competitors within the entertainment business. Due to these companies acquiring and investing in technology companies that specialise in mixed media. Ultimately, these new media platforms are the future of content delivery.
With the increase in “smart” connected systems and objects, data that is harvested allows media companies to use AI and machine learning to connect the consumer to content they want at the exact time. This includes suggestions based on their viewing and listening behaviour.
THE NEW KID ON THE BLOCK
Another channel that is fast becoming a broadcast channel is social media. An increasing number of short-form video and content are being consumed and is taking on more of a TV-like programming. It’s also no surprise that social media is developing original entertainment content and owning live sports properties to take on traditional broadcasters.
As people start migrating from touch to voice when they interact with computers using voice-based assistants, a lot more information and data will become available about the consumer’s preferences and behaviours. And as the data becomes richer over time so the relevance of content and delivery times will become more specific to the consumer.
And lastly, to remain relevant and ahead of the curve, one has to look at the staggering growth figures of the second most popular media platform, eSports. As people flock to arenas to watch virtual sport being played by professional gamers and sometimes real sportsman, the number of fans are set to be around 600 million by 2020. That’s more than the number of NBA fans. The potential revenue generated is estimated to be around $1.5 billion, primarily via media and sponsorships.
There is no shortage of opportunity to innovate between the real and virtual worlds.